Counsel meets kineticism

Putting law into practice.

Pragmatic, actionable and technology-forward legal advice for your regulatory and commercial operations.

Fractional General Counsel

Embed a legal function that works like part of your team. I take ownership of the judgment calls, the operational details, and the systems to make everything in between run itself.

  • ExCo-level legal support
  • Fundraising preparation and diligence
  • Contract and commercial oversight

Legal operations

Bring me in to design and build the processes, templates and tooling to help scale your Legal function.

  • Update customer-facing agreements and policies to make it easier for you to sell and for your customers to buy
  • Streamline internal processes to reduce friction and improve efficiency
  • Template and playbook development

Regulatory strategy and projects

Build strong foundations to move at pace in regulated sectors.

  • Market entry, licensing & authorisations
  • Product counsel for designing, launching and marketing new products and features
  • Regulatory change management
  • Draft, review and improve compliance frameworks across data privacy, financial crime and financial services regulation

Supervisory engagement

Act quickly, strategically and responsibly when interacting with regulators, building relationships alongside regulatory maturity.

  • Supervisory engagement
  • Audits, investigations and remediation
  • s. 166 FSMA Skilled Person appointments
FAQs

Things you might be wondering.

Are you a law firm?

Applied Incantations is a software-driven legal practice that does not conduct 'reserved legal activities' - most regulatory lawyers, even within law firms, do not carry on reserved legal activities. While Applied Incantations is owned and managed by a practising solicitor, the company is not authorised or regulated by the Solicitors Regulation Authority (SRA).

What industries do you work with?

We primarily support high-growth fintech, regtech, and SaaS companies in London and across the UK and Europe. We also work with established financial institutions and other regulated businesses on projects that require a blend of legal expertise and operational pragmatism.

How do your 'Public Goods' work?

Tools like our EUR-Lex Legislation Diff (used for tracking blacklines and consolidated versions of EU law) are released for free to help the community move faster and manage regulatory change more effectively.