--- title: "Services" description: "Specialist legal services including Fractional General Counsel, Regulatory Change Management, and Legal Engineering for fintech and high-growth startups." image: "https://appliedincantations.com/og-image.png" --- # Services Counsel meets kineticism ## Putting law into practice. Pragmatic, actionable and technology-forward legal advice for your regulatory and commercial operations. ### Fractional General Counsel Embed a legal function that works like part of your team. I take ownership of the judgment calls, the operational details, and the systems to make everything in between run itself. - ExCo-level legal support - Fundraising preparation and diligence - Contract and commercial oversight ### Legal operations Bring me in to design and build the processes, templates and tooling to help scale your Legal function. - Update customer-facing agreements and policies to make it easier for you to sell and for your customers to buy - Streamline internal processes to reduce friction and improve efficiency - Template and playbook development ### Regulatory strategy and projects Build strong foundations to move at pace in regulated sectors. - Market entry, licensing & authorisations - Product counsel for designing, launching and marketing new products and features - Regulatory change management - Draft, review and improve compliance frameworks across data privacy, financial crime and financial services regulation ### Supervisory engagement Act quickly, strategically and responsibly when interacting with regulators, building relationships alongside regulatory maturity. - Supervisory engagement - Audits, investigations and remediation - s. 166 FSMA Skilled Person appointments [Work with me](mailto:david@appliedincantations.com) [Want to see this in practice? See my track record →](/about#track-record) FAQs ## Things you might be wondering. ### Are you a law firm? Applied Incantations is a software-driven legal practice that does not conduct 'reserved legal activities' - most regulatory lawyers, even within law firms, do not carry on reserved legal activities. While Applied Incantations is owned and managed by a practising solicitor, the company is not authorised or regulated by the Solicitors Regulation Authority (SRA). ### What industries do you work with? We primarily support high-growth fintech, regtech, and SaaS companies in London and across the UK and Europe. We also work with established financial institutions and other regulated businesses on projects that require a blend of legal expertise and operational pragmatism. ### How do your 'Public Goods' work? Tools like our EUR-Lex Legislation Diff (used for tracking blacklines and consolidated versions of EU law) are released for free to help the community move faster and manage regulatory change more effectively. ```json { "@context": "https://schema.org", "@graph": [ { "@type": "LegalService", "@id": "https://appliedincantations.com/#organisation", "name": "Applied Incantations", "legalName": "Applied Incantations Ltd", "url": "https://appliedincantations.com", "logo": "https://appliedincantations.com/logo-black.png", "description": "London-based Fractional General Counsel and legal R&D for fintech and regulated businesses. Founded by David Wormley, an experienced solicitor focused on legal operations and UK and European regulatory compliance.", "foundingDate": "2026-01-15", "address": { "@type": "PostalAddress", "streetAddress": "3rd Floor, 86-90 Paul Street", "addressLocality": "London", "postalCode": "EC2A 4NE", "addressCountry": "GB" }, "areaServed": [ "GB", "EU" ], "contactPoint": { "@type": "ContactPoint", "email": "david@appliedincantations.com", "contactType": "customer service" }, "sameAs": [ "https://find-and-update.company-information.service.gov.uk/company/16966036", "https://www.linkedin.com/company/appliedincantations/" ], "founder": { "@id": "https://appliedincantations.com/#david-wormley" } }, { "@type": "Person", "@id": "https://appliedincantations.com/#david-wormley", "name": "David Wormley", "jobTitle": "Founder", "description": "London-based financial regulation and technology lawyer. 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